
Business of Fashion
The Lede Company Acquires London-Based Agency Aisle 8
Global communications firm The Lede Company has acquired British PR agency Aisle 8. The acquisition was announced on Thursday by Lede co-founders and co-chief executives Amanda Silverman, Christine Su, Meredith O’Sullivan and Sarah Rothman. Founded in London in 2014 by Lauren Winslade, Aisle 8’s clients include Merit, Astrid & Miyu and Bicester Village, and the agency led the UK media launch for Kulfi in 2025. As part of the acquisition, Winslade will become president of brand for The Lede Company’s UK operations with the strategic focus of strengthening the group’s presence in the British market, while Aisle 8’s team of 21 will be fully absorbed within the broader firm. Winslade will report to Christine Su, chief executive of brand for The Lede Company.
















