Pharrell
WhatsApp / Lewis Hamilton
Rihanna

The Lede Company

We Tell Stories That Drive Culture.

A culture-first approach to storytelling and engagement for brands, talent, and organizations in a rapidly transforming media landscape

About us background

About Us

Lede (lēd):

1.

The opening of a news story or composition, designed to grab the reader's attention and summarize the most essential information.

2.

An award-winning, women-founded cultural advisory that shapes the influence and impact of the world's leading brands and voices.

Our Work

We Shape Positioning and Presence by:
Defining Reputation

Illumination

Illumination

Pharrell

Pharrell

Levi's

Levi's

Academy Museum Gala

Academy Museum Gala

Illumination

Illumination

Pharrell

Pharrell

Levi's

Levi's

Academy Museum Gala

Academy Museum Gala

Illumination

Illumination

Pharrell

Pharrell

Levi's

Levi's

Academy Museum Gala

Academy Museum Gala

What We Do

Our Ecosystem is Our Superpower

Our seven interconnected divisions operate as a unified system built to move seamlessly across industries, audiences, and influence.

Select Clients

See selected clients
Zoe Saldaña
Diptyque
Sabrina Carpenter
Illumination
Emma Stone
Complex
Kerry Washington
MLB
Gracie Abrams
Thom Browne
Rosalía
WhatsApp
Nicole Kidman
Theory
Post Malone
Levi’s
Idris Elba
Jil Sander
Zoe Saldaña
Diptyque
Sabrina Carpenter
Illumination
Emma Stone
Complex
Kerry Washington
MLB
Gracie Abrams
Thom Browne
Rosalía
WhatsApp
Nicole Kidman
Theory
Post Malone
Levi’s
Idris Elba
Jil Sander