Co-Founder and Co-CEO of The Lede Company, Christine Su is a seasoned brand marketing professional with a passion for culture. Christine launched HEIR in the fall of 2017 as a Global Communications agency. More than just a PR agency, HEIR is the agency of record for over 25+ brands, servicing clients in the communications, social and experience space. In June 2018, HEIR officially merged with The Lede Company, driving the agency’s Brand Division.

Prior to The Lede Company, Christine was the VP of Global Communications at Converse, Inc., a wholly owned subsidiary of Nike Inc. for over four years, where she led the global communications development as well as the media strategy and communications function across product, corporate, brand and internal. Christine holds more than 20-years of marketing, brand and communications experience, from Havaianas, to Adidas and Complex Media.